I can remember just a few years ago when business headshots weren’t so important. Back then, unless you ran ads in a magazine or local newspaper, like many real estate agents and consultants still do, there wasn’t a pressing need to have a professional headshot done.
However, in today’s social media rich economy, it seems like almost everyone you know is a member of one social media site or another; sites like LinkedIn, Twitter, Tumblr, and Facebook, quickly come to mind.
Using family photos or snapshots taken with a point-and-shoot camera may be acceptable for personal social media sites, but for a professional profile, such as those on LinkenIn, or a business website, not using the right images could undermine efforts to sell yourself and your company to potential clients.
Business headshots are now everywhere. You see them on public websites as well as intranets, and even in traditional print media such as journals and magazines. Headshots are a way to connect with potential clients as well as colleagues in ways the textual descriptions and professional accolades cannot. But using any sort of photo as your headshot simply isn’t enough. It’s important to use the right professionally done headshot to create that all important first impression.
If you would like additional information or are interested in setting up a corporate photoshoot for your company, please fill free to contact me at your convenience.